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Measuring ROI of AI Systems: Building a Dashboard That Links Model Outputs to Business Metrics
8 min read · 1,438 wordsBy Orandi Felix
In Nairobi’s informal retail sector, cash flow is king. I once saw a 3% improvement in ABV pay for the entire AI project in a single month—simply because shopkeepers could see the exact shillings gained.
Instrumentation is not glamorous but it’s the foundation. I’ve seen projects fail because they only logged predictions—no way to tie back to revenue.
I once launched this dashboard for a bank where the model showed a 2% lift—until we noticed the control group was silently getting recommendations due to a caching layer. Always verify instrument integrity.